In the digital world, the success of your business depends mainly on SEO. More businesses are moving online as more customers prefer conducting their searches online. Therefore, as a business, you need to have a reliable online competitor analysis tool like SEMRUSH to help rank your site high in search engines so that your customers can find you.
SEMRUSH is an SEO tool that provides you with every piece of information you need to optimize your site for search engines. Our guide includes everything you need to know about SEMRUSH, its features, and how it can help grow your business.
What Is SEMRUSH?
SEMRUSH is an SEO software tool that businesses use to run their SEO campaigns. It is software that helps optimize your blog or website to rank high in search engines using organic methods. It is also used to monitor business competitors and give you all the information you need to give you a competitive edge.
The software was created in 2008 and has a database of millions of keywords sourced from Google Ad words and results pages. Currently, SEMRUSH has more than 7 million users, making it among the top popular SEO tools available.
SEMRUSH offers a lot of SEO information that a website can use to create new web content that attracts traffic. It also helps identify opportunities for link building and tweaking some aspects of your site to get a high organic ranking.
Without SEMRUSH, a business may have difficulty managing its SEO as it will not have access to this crucial information.
Top SEMRUSH Features
There are numerous features that SEMRUSH offers. The top features include:
Position Tracker
Most businesses are looking to improve the ranking of their website. Fortunately, SEMRUSH has a position tracking feature that helps you see how your site ranks against your competitors. SEMRUSH is the best software for position tracking as the results are updated daily, unlike other SEO software tools that update weekly.
Besides, other tools display relative comparisons when analyzing positions. SEMRUSH not only displays the relative ranking but also dives deeper into giving detailed competitive keyword performance analysis.
The information you get from position tracking includes the phrases for which the page ranks for. It also includes information on how well the page ranked in relation to the phrases and if there has been any change in the previously mentioned statistics with time. Thus, the position tracking feature is a priceless way to help your business dominate SERPs.
Keyword Alerts
You don’t have to track keywords again with SEMRUSH software manually. The software has a keyword alert feature which is helpful in spotting when some keywords drop below the top ten. With this information, you can identify what is causing the drop and find a way to recover the ranking for the keywords. The alert will also inform you when a keyword ranks high.
On-page SEO Checker
Depending on your SEO goals, you might find the on-page SEO checker more helpful compared to other tools. The on-page SEO checker helps increase organic ranking for your page and offers insights that help shape your overall strategy.
This feature helps improve your ranking by ensuring that you create the best-optimized content, which is an organic way to increase your rankings. Besides, you get a complete analysis of your page against that of your competitors. This will enable you to come up with actionable steps to help create better content.
Project Dashboard
If you are an SEO service provider, then the project dashboard will be an immensely useful tool. Through the project dashboard, you can easily track and improve the rankings for your clients.
The dashboard makes monitoring easy since all the information is presented in the dashboard. Thus, you can see all the data summarized. You will also see the site audit, which broadly gives you an insight into the total traffic obtained during the period.
Once you set up your project goals, including the URLs you are interested in tracking, the software will help you have a record of your progress.
SERP Feature
This feature focuses on the featured snippets, local packs, and knowledge panels. SEMRUSH software will scan through your tracking strategy and suggest some keywords to help your featured snippet stand out.
Featured snippets are among the popularly viewed SERP features that the consumer uses to know if they will continue reading your content. The tool report will show you the snippets your site has won and the competitor you lost to.
The SERP feature of this online competitor analysis tool helps improve your ranking by enabling you to filter the keywords you rank best. Therefore, you can understand the keywords that rank better and the type of content that is getting recognition to reach your target.
Organic Traffic Insights
Would you like to get organic traffic insights to help you find easy quick-win chances? The organic traffic insights feature can help. Organic research is essential to help you gain insights on which areas you need to improve your search rankings.
The insights can help you prune existing content by optimizing for the top performers. You can also see the adding sections to get related keywords that you might not even be aware that existed.
Outside your main keyword area, you can also identify other less used keywords which are already bringing in less traffic. With a bit of focus, these keywords can increase the overall search ranking for your website.
Why You Should Use SEMRUSH Software for Your Business
There are numerous benefits of using SEMRUSH for your business. They include:
Keyword Research
Identifying the keywords your potential customers use when searching for your line of products or services will help you reach them. Once you identify and use the right keywords, your business will appear more often when a customer searches for these words.
SEMRUSH offers you an easy, convenient and efficient way to research keywords. It quickly identifies keyword phrases and, in turn, brings in more traffic to your website. Also, keyword research with SEMRUSH will help you reach your target clients promptly.
Using SEMRUSH grants you access to monthly searches connected to the keywords, stirring you in the right direction. Furthermore, it helps you identify long-tail keywords, which are essential in propelling your business. Leveraging long-tail keywords correctly will help grow your online presence fast.
It Helps you Develop a Better Marketing Strategy
As a business person or project manager, you realize how hard marketing could be. Promoting your company can be challenging, especially in an online market with thousands of other competitors worldwide.
Like any other marketing strategy, you need to understand your competitors, what they do, and how they manage to stay ahead. By understanding the competition, you can identify their weaknesses and build on them. SEMRUSH is a reliable online competitor analysis tool that can help with this.
With SEMRUSH software, you can get a deep look into your competitors and the marketing strategy they are using. With a simple click, you can see the commonly used keywords and add them to your content. Also, SEMRUSH offers a comparison where you can evaluate the effectiveness of your marketing strategy after implementation.
Effective Rank Tracking
Of what use is a strategy if you cannot monitor its progress? To know whether your new marketing strategy is working, you need to measure its results. If your site ranks higher in SERPs (search engine results pages), then it means your site is gaining value, and your target customers can easily reach you.
SEMRUSH, as a top online competitor analysis tool, has a feature that allows you to monitor your ranking. By using the software, you will get information about which blog post you must better manage to get the highest impact or which keywords were commonly used.
Understanding this information makes it easy to usher in new traffic to the site, as well as maintaining the current traffic. Also, SEMRUSH connects to Google Search Console and Google Analytics, which helps compare your ranking with the previous. Thus, you can track the effectiveness of your marketing campaign and make the necessary adjustments.
Advertising
How you choose to advertise will broadly impact your business marketing. There are numerous ways to advertise your company, but most advertising options tend to be costly. Therefore, most business owners tend to lean to affiliate marketing.
SEMRUSH offers keyword research that makes it easy to locate companies affiliated with your line of product or services. You can use it for pay-per-click ads or any additional information concerning affiliable companies.
Backlink analysis
A sure way to grow your online presence is by using inbound links. SEMRUSH helps you track other companies, their backlinks, and what they are worth. So, with SEMRUSH, you can quickly assess the quality of the links and how well they will connect with your storage or moving. Thus, you can come up with a strong backlink strategy.
User-Friendly Interface
SEMRUSH software has a user-friendly interface, making it an easy-to-use online competitor analysis tool. Its interface is similar to that of Ahrefs, Moz, and other competing SEO products. Upon logging in, you will be provided with a menu of options available on the left side.
The menu is in groups of valuable categories. For example, there is an option for rank tracking, on-page SEO, competitive research, link building, and keyword research.
SEMRUSH has numerous data to offer, which could seem overwhelming for a new user. However, over time, you will get used to it and find the data meaningful.
Furthermore, SEMRUSH offers data visualization, which will help overcome the overwhelming feeling. Its metrics are primarily offered in the form of a graph, making it easy to understand and interpret the data.
Currently, the SEMRUSH software interface is not ideal for working on smartphones, as it is not very responsive. Therefore, when you use your smartphone to log into SEMRUSH, you will have to use the desktop interface. This can be challenging as you will need to constantly zoom and pinch the screen for clarity.
However, on the brighter side, SEMRUSH has a mobile app that you can use to track your position. Nonetheless, this analysis tool has a suitable interface that is laid out in an easy-to-use and intuitive fashion. The only downside is you will need to use a desktop to get the best of the software.
SEMRUSH Plans and Pricing
SEO tools are generally expensive, and being a top competitor analysis tool, SEMRUSH is no exception. However, every investment in this tool is worth it. This is because you will not only be paying for functionality but also for access to a timely and high-quality wide range of data inclusive of competitor intelligence. Thus, you will be getting value for your money.
There are three main pricing plans that SEMRUSH offers; a Business plan, a Guru plan, and a Pro plan. A business plan goes for $449.95 monthly, a Guru plan for $229.95 monthly, and a Pro plan sells at $119.95 monthly.
The differences between the three plans include;
- Access to some content marketing tool
- Accessing historical data
- Set number of reports you can request in a day
- Set number of keywords that you can track in a month
The higher you pay, the more access you get to the above services. However, it is important to note that you only get one user account for all the pricing plans, including the business plan. If you would like a plan that includes more than one person, you might need to pay extra for every user.
There are some custom versions of the platform which you can consider. The custom plans help corporate enterprises create their bespoke plans according to their needs.
Before committing to a paid plan, it is advisable to consider the free trial to check the effectiveness of this online competitor analysis tool. SEMRUSH offers a 14-day trial that you can take advantage of, but you need to enter your billing information to use the trial.
Does SEMRUSH Have Add-Ons?
Several features that SEMRUSH offers come with a trend add-on that costs $200 monthly. Features that have add-ons include market explorer, top pages, extended traffic analytics, bulk traffic analysis, and competitor benchmarking. You may also need to pay for ad-ons like Basic Location ($20 monthly) and Premium Location ($20 monthly) to gain access to local SEO features.
How Is the Customer Support?
Being a reliable SEO analysis tool, you can expect exceptional customer support from SEMRUSH. The customer support is available through phone, chat, and email to help its users get assistance with the SEO tool.
They also have a visible chatbox at the corner of every page. The phone number is also conveniently located for easy retrieval, unlike other SEO tools.
Who Is Best Suited for This Online Competitor Analysis Tool?
Well, as aforementioned, SEMRUSH might seem like an expensive analysis tool, and it is for a reason. It is, therefore, an effective and practical tool both for experienced digital marketers or companies that are well-established in the digital marketing space who want to improve their content and stay ahead of the competition and for digital marketing novices or even bloggers.
Final Verdict About SEMRUSH Software
You now understand what SEMRUSH is and its features, and why it is a reliable online competitor analysis tool. Overall, SEMRUSH software is an excellent service with tons of valuable features that we couldn’t exhaust in our post.
From on-page SEO to keyword research, backlink tracking, SERPS features, and so many more, SEMRUSH has a lot to offer. Its user interface is easy to use, and there are three pricing plans available.
While it could be costly compared to other SEO tools, you will be getting absolute value for your money. You can also take advantage of the free trial period and contact them for a custom plan.