Creating a website might feel like a ton of work, and in fact, it probably is, but the much harder part of managing a website is certainly getting Internet browsers to actually care about your website. When I say “Internet browsers,” I refer both to search engines themselves and those people using the search engines. Figuring out how to get your website to the top of Google is easier than it might seem, though.
How to Get Your Website to the Top of Google With SEO Tools
SEO (Search Engine Optimization) tools are useful analytical tools that many website makers use to better understand their performance with Google’s algorithm. Many of these tools are paid for, but they are worth the price.
A highly trusted and popularly used site is SEMrush, which shows its users comparisons between keywords of their choosing, and also shows keywords which are likely to be relevant to other searches. It is similar to Google’s own analytics and trends page, but with further depth and advice.
SEMrush also takes into account things like authority. Authority is one of the most important parts in figuring out how to get your website to the top of Google.
A page which links to other pages that also link to other pages is considered higher authority than pages which have very few links. SEMrush can evaluate the authority of your site and help you to figure out if the links you have on your page are helping or hurting you.
One of SEMrush’s best tools is its keyword idea generator. If coming up with keywords to target is difficult for you, SEMrush can print out a list of keywords that are highly ranked on Google, and similar keywords. It essentially shows you which keywords to use and how to get your website to the top of Google using those keywords.
SEMrush has been widely regarded as the crème de la crème of search engine optimization tools since its foundation in 2008, and it has achieved this reputation for a reason.
Using SEMrush to Reach the Top of Google
With all that said about SEMrush, its usefulness is up to your willingness to work with it. SEMrush is set apart from its competitors by the fact that it involves the user more in its systems than others.
Rather than simply regurgitating information to its users, SEMrush also provides information on competitors, which you can then research and understand.
By studying your competitors, you can out-compete them to achieve higher rankings and get ideas of your own for your business.
SEMrush also can run audits and diagnostics for your site so that you can check if your site is considered professional and organized according to Google’s algorithm.
The ease of use that SEMrush provides is perhaps its most impressive attribute. Easy to look at graphs and ranking charts makes deciding who your most important competitors and what your most important keywords are makes finding out how to get your website to the top of Google relatively easy.
That said, just because the data is presented nicely, doesn’t mean that interpreting it is easy, nor that just using SEMrush with no exterior knowledge will result in an easy win for your business.
SEMrush essentially acts as the perfect research tool. It will not make the changes for you, but it will indicate to you some interesting paths to follow.
Tools that SEMrush Can Provide for You
The audience overlap tool is great for getting an idea of whether or not any given site is your competitor but also is good for finding out how large your outreach is in comparison to any other site.
The audience overlap tool provides statistics on both the size of your own audience base, and of your competitors, as well as what percentage use your site, their site, or both.
The keyword research tool provides a wide array of information on individual keywords, including difficulty, volume, and competition for each keyword. Finding high volume, low competition keywords is one of SEMrush’s specialties, and accessing these keywords without putting in the man-hours to find them manually is a huge blessing for any site.
Beyond keyword and demographic statistics, SEMrush can offer advice on backlinks and site structure that you can implement to reach a higher level of professionalism on your site.
The usage of backlinks is a great way to build up authority on your site so that Google recognizes your site as reliable. Yet more is that SEMrush allows you to view your competitors’ backlink audits and lets you access information about their site setups.
The cherry on top of this feature is the ability to purge toxic backlinks. If your site is linking to low authority sites, you can get an audit done to scan for these toxic backlinks and have them removed so that your authority ranking is not dragged down.
You can either disavow the link, using SEMrush’s integration with the Google Search Console, or you can try to have it removed by having SEMrush send an email to the toxic site which is backlinking you. With luck, the contacted site will remove the link.
This emailing feature also is useful for building up relationships and establishing mutual backlinks between authoritative sites.
SEMrush can also provide advice on individual pages within your site. The prevalence of keywords and related keywords is a hugely important aspect of being recognized by Google’s algorithms. The advice that SEMrush offers is invaluable to your site’s ability to appear on the front page of Google search results.
The SEMrush Overview Tab
What SEMrush excels in is its ideas layout. This refers to the overview tab, which lists out various ways that SEMrush thinks you can improve your site. The tool, however, is not intrusive, and any changes it suggests are entirely up to you to implement.
It offers advice on site construction, keyword selection, competitors to manage, business strategies, content, and even user experience improvements. These ideas have been cultivated by just over a decade of business time that SEMrush has spent analyzing itself and its own advice to give you the best tips and ideas it can.
These actionable ideas are unique to SEMrush and give it its unique flavor over other SEO tools.
This overview tab is perhaps the best feature of SEMrush. The highly actionable ideas it lists out for its users are a great way to genuinely improve both your site and your business model.
Even those with a layman’s understanding of search engine optimization and business strategy can rely on SEMrush’s advice to make beneficial changes to their site so that it attracts customers and holds onto them in the long term.
Using solely the overview tab would, of course, be a wanton waste of all the other tools available with SEMrush, but a genuinely effective tactic for some people may be to run all the audits you’d like, let SEMrush do its examinations, and then just rely on the advice given by the overview tab to create a powerful site and business model. Just keep in mind that SEMrush is not a perfect tool, and looking over its advice before implementing it is probably a good idea.
SEMrush and Educated Estimations
It’s hard to come up with many negatives for SEMrush because this tool is genuinely a comprehensive service with little downsides. It certainly can be overwhelming to look at so many data, but SEMrush does a good job of compiling it and prioritizing important things for its users.
One part of SEMrush that can be difficult to deal with is its reliance on estimated data. While SEMrush integrates with your Google analytics and does a good job of analyzing that data, it does have to fill in the gaps that Google won’t let it have. These gap fillers are usually in the form of estimations, albeit educated estimations.
Having a personal understanding of search engine optimization techniques and business though, is a good way to ensure that you won’t be hoodwinked by estimated data. Taking everything with a grain of salt is a good way to ensure that estimated data won’t get in the way of your understanding of how to get your website to the top of Google.
The Benefits of Understanding Google’s Algorithms
While using Search Engine Optimization techniques is not the end all be all of any business or website, it can be a powerful tool for reaching out to the demographic that would be most interested in your product or service. By no means is reaching the top of Google an effective replacement for a good business model, but it allows you to reach the customer base that is relevant to your market, and to better understand the demographics of your market.
Creating a powerful business model with SEMrush is possible, but it is not a money-generating machine. Your ability to use it in tandem with your own business acumen is vital to its usefulness as a tool for the construction of your business.
Comparing keywords, in particular, is good for learning about your customers’ other interests and can help you to create new products and services to suit the secondary interests of your customers. Along with that, the general authority that your website gains among searchers if it is on the front page means that more people will trust your site and choose to work with you.
Working with the algorithm to bring your business more traffic while also creating a strong service or product is a sure way to success; with your business model, and particularly with SEMrush’s ideas and overview tab, you can further improve your web design and business model according to an expert-trusted tool.
SEMrush might just be what your site needs and could be your ticket to figuring out how to get your website to the top of Google.
How to Get your Website to the Top of Google: Know What Google Wants From You
Google’s algorithms might seem arcane and nearly arbitrary at times, but rest assured that they are, in fact, highly consistent. Google’s goal, first and foremost, is to give its users searches that are relevant to what they type into their search bar based on keyword technology.
Google’s algorithms scan your webpage for content that matches what their user has typed in. Relevance to any given keyword is based both on a base set of algorithmic patterns but also is based on a more complex personalized search algorithm.
Obviously, understanding a searcher’s personal algorithm is nigh on impossible. Each person will have such a complex and unique history of searches that accounting for their personalized searches will be difficult. That being said, working to understand your demographics and having an understanding of what your audience also would be interested in can be an effective way of incorporating keywords into your work.
Besides relevance, Google also wants a professional site from you. Understanding how to get your website to the top of Google requires an understanding of what a professional site means to them. Having an organized site, which refers to hyperlinks within your site that link to landing pages and to other sections of the page, are a significant factor in whether or not Google will show your page on its front page.
Keeping a tiered site, with a homepage and many subsections that further divide into small subsections that link to each other, is a great way to have an organized site.
Finally, the performance of your site matters. If your site runs on a very slow server and tends to take forever to load or performs poorly on mobile browsers, it will be considered low performance and poorly optimized.
This is a basic overview of the general requirements for appearing like a good website for Google. Keyword relevance, personal search relevance, and the professionalism of your site all contribute to its success.
While a professional site simply takes a good site builder to create, understanding the Search Engine can be tough. This is where SEO tools come in. In particular, SEMrush.