What Is the Role of Email Marketing and Why You Should Use It?

What is the role of email marketing: Laptop ImageEmail marketing has been around for a very long time. Since we had emails and the internet, this is something that businesses start doing. It’s effective if this type of marketing is done right. Interested in what is the role of email marketing? Then you must know that this type of marketing is playing an essential part of a business to get their products out there to as many customers as possible.

The one problem that people have is that they don’t know as much about email marketing as they need to know. The key to success is knowledge. This is why this complete guide about email marketing is essential. These are the A to Z about the role of this marketing strategy.

What Is Email Marketing

What is email marketing, and why is this so effective? A question that you might have if you are considering this type of marketing strategy.

Email marketing is when you are sending emails to prospects and customers about your latest products, specials that you might have, and new products that you are planning to sell.

It can be about a service that you are offering as well. This isn’t just for products that a business is selling. If the emails are written correctly, you will turn one-time buyers into buyers that will become regular customers.

Is This Still Something That People Are Using Today?

Is there still a need for email marketing, and what is the role of email marketing if our technology has improved so much over the years?

Firstly, this is still something that businesses are using today. With a huge success if it’s done right.

Even with new technology like social media and other platforms that we can use to advertise our products, emails stay the best option to reach as many new clients as possible.

If you don’t use email marketing yet, your business is missing out on a lot of potential new customers and clients.

Statistics About Marketing Emails

To understand better what the role of email marketing is and why this is still such a benefit to using for all businesses, you need to know some statistics: statistics about how successful and how many people you will actually be reaching with this marketing strategy.

Basic statistics to know about

These are the basic statistics about emails and email users. The reason why email marketing is such a successful way to marketing for any business. Did you know that about 105 billion emails are getting sent every single day? And, it keeps on growing. The more business starts seeing the benefits of this marketing strategy, the more the number of emails sent per day will grow. Experts expect that soon the email will reach 246 billion sends per day.

61% of these emails that are sent each day are by brands that are contacting consumers by email to tell them about their brand, and new products on the market. And, 99% of email users are checking for emails daily. Some even more than once a day.

Mobile email statistics

Mobile and tablet users are increasing. Meaning that more people are reading their emails on their smartphones or tablets instead of the computer. It has been estimated that about 50% of all email users are doing it on their tablets or smartphones. This is why mobile-friendly emails are essential.

It has been speculated that 40% of people 18 years and older are opening emails on their phones before they are doing it on their desktops. Only 21% are opening emails on their tablets.

Personal email statistics

One thing is for sure. People love getting messages and offers that are personalized as emails. Making it fun to open to wonder what offer is waiting for them. However, 74% of people hate emails that are irrelevant and that don’t really offer them anything. And, most of the time, they don’t even open the emails.

To be successful with email marketing, 77% of marketers are saying that they are making use of personalized content to get the attention of their subscribers and potential new customers. To ensure that customers don’t delete emails before they even read them.

Benefits of Using Email Marketing for Your Business

In order to understand better what the role of email marketing is, you might want to know more about the benefits of using email marketing for your business. The reason why so many businesses are already making use of this marketing strategy and why it will continue to grow over the years. These are the top benefits of considering email as part of your marketing strategy.

  • This is one of the easiest strategies to get started with. You don’t need to hire an experienced marketer for this. You just need to know how to write newsletters and to make them personal so that people will want to open the emails.
  • It doesn’t cost as much as other marketing strategies are costing. Marketing strategies for a business can cost a lot of money. Money that a new business or a struggling business don’t have. But with email marketing, this isn’t something expensive to get started. You just need email addresses, a newsletter, and some fun content.
  • Without spending any more money, you can reach a global audience. Meaning that you can send emails to potential clients all over the world. Making your business international, without spending the money.

Growing Your Email List

To know what the role of email marketing is and to make it successful, you need to make sure to avoid this problem. The problem that many businesses have is the number of email addresses that they have.

If you can’t find email addresses where you can send new offerings, the whole campaign will fail. You can create a list of existing customers. Asking for contact information when they are paying for their products or services. This can be done with online purchases or with in-store purchases at the front desk.

The problem normally is to get new email addresses for first-time buyers. To be able to create discounts for first-time buyers that can be received via email.

You can get these emails through your social media pages or at your online store, where they can subscribe to get discounts. Some even have a blog where you can give some information about how first-time buyers can get discounts by registering for the monthly newsletter.

When You Need to Find the Best Service for Email Marketing

As we said, you don’t need to hire a professional for email marketing. However, it sometimes is recommended to rather hire a professional than to try doing it yourself. To ensure that you are getting the most out of your marketing strategy.

In order for you to find the best service for email marketing, you need to make sure that you are looking for these features in the service. This will ensure that you are getting value for money and hire someone that will give you the full benefits of using email marketing.

  • They will offer different email templates for you to choose from.
  • These professionals will offer simple segmentation.
  • In-depth analytics to show you the benefits that email marketing has on your business.
  • They are recommended as the best email marketers online with the best-proven results.

Some email marketing services reviewed

Because there are so many different email marketing services that you can make use of, it can be hard to hire one that will give you value for money. And, that will ensure that you are getting the right results.

This is why it is recommended that you know some of the best services on the market. These are some of the best email marketing services reviews. Marketers that you will not regret using for your email campaign.

Constant Contact

If you are looking for the best beginner-friendly email builder, then Constant Contact is the service to consider. Prices that aren’t expensive, and where you can choose between 100 mobile-friendly templates.

The great thing about this service is that you can make use of the drag and drop builder. Ensuring that even the beginner can be successful in creating interesting and eye-catching marketing emails.

It also offers some advanced features like subject line A/B testing, automated behavioral campaigns, and dynamic content. Here you can create basic and professional emails with data, coupons, polls, and surveys.


The one thing about Sendinblue that we like is the fact that their prices are reasonable and start from free. Meaning that there is a program from Sendinblue that you can choose where you don’t need to pay before you can use it.

You can get unlimited contacts and use all of them without paying extra if you are using more than a certain number of contacts. You can send up to 300 emails per day.

Sendinblue is offering tools like landing pages, sign-up forms, Facebook ads, and retargeted ads. Ensuring that the service is assisting you in cultivating an audience, leads, and customer growth. The service is easy to use, with a drag and drop editor that allows you to create a personal look and feel to your emails.


When you want to get the simplest email marketing service, you should consider getting Mailerlight. Offering different packages that start at free, and that have other more advanced options that aren’t expensive at all. The great thing about MailerLight is that you are getting all the basic email features, with some great A/B testing tools as well.

MailerLight focuses on what you need to make your campaign successful. There aren’t many added features that you can add to your emails, but you can still make use of automation tools, landing pages, pop-ups, and surveys. Still giving you some freedom to create unique content for your emails.


For powered e-commerce sales, Moosend is the service to consider. Even if there is no package that starts for free, some great packages give you all the tools to create the best, unlimited emails.

The one thing that they are offering that their clients like is their easy drag and drop email builder and their segmentation tools. It is all easy to use for beginners and professionals. Something unique that Moosend is offering is their e-commerce AI.


With AWeber, there are some great features, but also some essential information that you need to know before you consider using them. One of the first things that you need to know is that even if their fees are reasonable, there aren’t any free options available.

And, this is only a great option if you have less than 500 subscribers. You can use them, with more than 500 subscribers, but then the fees might be higher.

However, it offers at least 700 pre-built templates that you can choose from, and it has accurate A/B testing and automation tools that are easy to use.


If you have an e-commerce business, in other words, an online business, Omnisend is the best service to consider. With some free options and cross-channel sales tracking, this is a great email marketing service to use. This service is designed for e-commerce businesses alone. So, if you have a walk-in business, this isn’t the service for you.

The great thing about them is the pre-built automation that they are offering. However, they are also offering services that others don’t offer. We are talking about services like combining text messages, web browser push notifications and Facebook ad retargeting.


What is the role of email marketing? And, is this really something to consider if you have a business? This is the topic that we discussed today. Yes, there is a huge amount of benefits in email marketing if you are doing it correctly and if you are making use of the right service.

We are discussing everything, from A to Z about the role of email marketing and how you should choose the best service for your business. No matter if you have an e-commerce business or a walk-in business.

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